Reznor’s one-week take for ‘Ghosts’: $1.6 million

A week after releasing his four-volume instrumental work “Ghosts I-IV” through his Web site, Nine Inch Nails’ Trent Reznor is reporting that he amassed more than $1.6 million in orders and downloads.

Reznor made the albums available at five different prices, including a free download, without any advance publicity. His marketing campaign, such as it is, consisted of a terse announcement on his nin.com Web site. On Wednesday, he reported 781,917 transactions, including free and paid downloads and orders of physical product. A $300 box set sold out of 2,500 copies within a day. Nine of the 36 songs were made available as a free download. The complete set also was available as a $5 download, a $10 double-CD and a $75 set with bonus visual content.

A few months ago, Radiohead adopted a similar strategy in releasing its latest album, “In Rainbows.” Fans were allowed to name their price for the album, but the U.K. band did not release sales statistics.

link to original article:
http://leisureblogs.chicagotribune.com/turn_it_up/2008/03/reznors-one-wee.html

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